The single most important goal of an eCommerce website is getting your visitor to buy. To do this you need to understand the psychology and marketing strategies that need to be part of your eCommerce website design.

What kind of retail store would you rather shop at? At a small store with a few items for sale where the merchandise is not well organized, things are hard to find and where the check out stand is a long complicated process? Would you rather shop at a store with good selection that is well organized into departments, well lit with wide aisles and a quick and easy checkout area?

Why would an eCommerce store be any different? Many of the principles that we apply to traditional retail stores need to be applied to an eCommerce website. Make it easy to find products. A good eCommerce website design will lead the visitor to the right page in one or two clicks at most.

A good eCommerce website is a clean, organized store where products are easy to locate and visitors are allowed to shop the way they want. What should you do to improve the effectiveness of your online store once a visitor arrives?

1. Plan your layout: Avoid a cluttered layout. Visual cluttering is a result of trying to put too much information onto a single page. You should limit your design to no more than 10-15 products per page and no more than 600 words of text.

2. Organize: Break text up into easy to read blocks or columns the way a newspaper does. Use graphics and colors to help break up the page to give a clean graphical look. Add headlines above blocks of text to allow visitors to quickly scan a page. Your website design layout should make it clear what it is they will find on your website. Design a clear path for navigation to guide your visitor through your website.

3. Categories: Add navigation and category listings so customers can find products in different ways. Use categories like departments in your store, and sub-categories if you stock a wide variety. Allow customers to browse by price category, newest products or most popular products.

4. Add Search Capability: If customers have something specific in mind or know exactly what they want, allow them to search by keyword, brand, model number or a combination of these. Keep the search simple, intuitive and easy to use.

5. Provide Purchase Options: Offer phone numbers or online chat assistance. Some visitors may be uncomfortable with completing a purchase online and want to place an order by phone or mail in an order with a check.

6. Keep the Checkout Process Simple: 30-60% of customers abandon their order at checkout because of usability issues. Design your process to be 1-2 pages and only request necessary information. Use clean and organized design layouts and add a confirmation page.

7. Show Shipping Prices: No-one likes hidden or surprise fees, especially as they have their credit card in hand and waiting to pay. Allow customers to see shipping charges up front by entering only their zip code.

Which Pages to Include?

E-commerce is based on trust. Other than the store itself, what other pages should be included in an eCommerce website design? There are number of other pages, each designed to build trust, to answer a shopper’s questions and to put them at ease in doing business with you.

1. About Us: This is where you tell your story and tell why you are better to do business with than your competitors, what is the company’s purpose, the history of your company, your philosophy of doing business. Use a creative and interesting writing style to let your potential customers get to know you. This is one of the most read pages in a website.
2. Testimonials: People will trust what other people say about you, much more then what you say about yourself. Positive customers that are specific are the most powerful. Here is an example of a powerful testimonial with detail. “You guys are great and helped me out of a jam; your customer service ran my order out to the airport so I could get it the same day. You’re the best!”
3. FAQ: Frequently asked questions are an important part of the pre-sale step. By posting answers to the common questions or objections, you reduce the phone calls and emails from potential buyers. By satisfying the visitor’s questions on the spot, they are much more likely to make an immediate purchase.
4. Privacy Policy: People are wary and want to protect their personal information. They want to know how you are going to use this information and if you will pass it onto others. This is another element in building trust.

Return Policy: One of the best ways to put customers at ease is through a well-thought-out and prominently posted returns procedure. This can range from all sales final to complete refunds

Doug Williams
http://www.articlesbase.com/marketing-articles/ecommerce-101-design-to-sell-675802.html

Duration : 0:3:44

Technorati Tags: e commerce design, e commerce site design, ecommerce site design, ecommerce web design, kutenda internet marketi, kutenda quick tips, kutenda web design, website converaion optim, website conversion, website conversion secre

Duration : 0:3:57

Technorati Tags: advice, davies, design, ecommerce, gareth, google, gsinc, help, lesson, rocks, seo, Series, tips, web, Website

We all know that successes in business are due to effective advertising and marketing plans or strategies. There is no other way to get customers or clients than with a good advertising campaign.-

Once you’ve got the right marketing approach, you need a place where your customers can come with your advertisements recall value, your professionalism and your ability to meet their requirements. An innovative E-commerce website design is the key for a success in business in the age of communication and internet. Without an effective, professional E-commerce website design, you might as well pass on your customers to the next company in line.

Surprisingly all companies do not have a web site. There are several companies that fear losing of "personal touch" by being an e-commerce society member. After all, we have transit from a society of nosy neighbors and mom-and-pop stores to a corporate based e-commerce society, and that scares some of us. The internet is developed for efficiency, and in our rapidly growing society, its necessary. However, the loss of personal touch is realized by the people, and is using E-commerce website design to get back that touch.

In today’s time success in business means having a functional and professional website that is created with e-commerce website design in mind. There are plenty of professional web designing companies and individuals who can custom build a website design for your business, and help develop your strategy for marketing for a business success. You can make your own website design, but you cannot give it a professional look which is possible by an expert designer or design company unless you specialize in it.

You wouldn’t build a retail store and set up the interior design without consulting a professional designer, unless you are qualified and experienced in merchandising and retail design. Why should your e-commerce website design also be any different then? You get what you pay for, isn’t it?. If you’re ready to invest a little more money into your website design, you’ll see a great return on your investment in the form of more visitors and new customers online.

Get customized solutions for your business’s website needs, by a company offering affordable service. Whether you’re looking for e-commerce website design, SEO, SEM, or other services, consulting a professional web site designer or design company can help.

ecommwd
http://www.articlesbase.com/web-design-articles/ecommerce-website-design-for-success-677877.html

Duration : 0:3:49

Technorati Tags: davies, design, ecommerce, gareth, google, gsinc, guidelines, learn, lesson, seo, tips, video, web, webmaster

Ecommerce web site design is similar to traditional web design, but requires a few more bells and whistles to handle financial transactions. This doesn’t mean that you should be intimidated by the process and not build web sites that are capable of ecommerce transactions; it simply means that you may need to study this aspect of site development before getting started.

To begin, it is a good idea to read up on ecommerce web site design. This will help you understand how ecommerce site development differs from regular web site development, and will also help you to build web sites that accomplish their desired purpose.

Ecommerce Security

One of the most important aspects of ecommerce web site design is security. You need to make sure that your visitors can safely and securely input their most sensitive information into your payment system. To build web sites that are secure, you will need to protect pages with the encryption of SSL or Secure Socket Layer. Your web site host should be able to help you with this portion of site development and will most likely be able to sell you a digital certificate.

Visual Appeal

Visual appeal is another important aspect of ecommerce web site design. Competition is fierce on the Internet. If you want to build web sites that stand out from the crowd, they must be visually appealing. An attractive site will be more likely to draw customers, and is much more likely to encourage repeat business than a site that has been poorly developed. To get an idea of what looks good and what doesn’t, you should visit competing and non-competing ecommerce sites around the web. You can also look into purchasing a book or another product that focuses on the visual aspect of ecommerce web site design.

Payment Processors

To build web sites that accept online payments, you will need to incorporate payment processors into your ecommerce web site design. You can choose to accept various credit cards, and other online payment methods like PayPal. This is something that should be arranged early in the site development process so that you can begin doing business immediately once your site has launched.

Software and Applications

There are many different software products and ecommerce applications that can be purchased to help you with your ecommerce web site design project. Some of these products will be helpful when you build web sites, and others will be helpful when you have launched the site and want to track orders, monitor your internal database, or enable features like email notification.

Professional Ecommerce Web Site Design Services

If you want to build websites that are ecommerce ready, but don’t have the ecommerce web site design experience needed to accomplish the task, you can hire an ecommerce web site design professional to help you with the trickier portions of site development. With a minimal amount of help from you, a professional designer can build web sites that are visually appealing and then incorporate the features you need to complete ecommerce transactions.

Jazzy
http://www.articlesbase.com/ecommerce-articles/the-basics-of-ecommerce-web-site-design-128349.html

Duration : 0:2:1

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Duration : 0:5:4

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Duration : 0:4:18

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