graphic design

What is the Graphic Design History?

The compelling, if somewhat obscure, paintings in the caves of Lascaux around 14,000 BC and the birth of written language in the third or fourth millennium BC, are both significant milestones in the history of graphic design and other fields which hold roots to graphic design. 
The Book of Kells is a very beautiful and very early example of graphic design in a form that would be acceptable even today. The Book is a lavishly illustrated hand-written copy of the Christian Bible created by Celtic monks in the ninth century AD. 
Johann Gutenberg’s introduction of movable type in Europe made books widely available. The earliest books produced by Gutenberg’s press and others of the era (the Incunabula). Only through the design of Aldus Manutius did the book begin to have a structure that would became the benchmark by which the design of future books, even as late as the 20th century, would be judged. Graphic design of this era is called either Old Style (especially the typefaces which these early typographers used), or Humanist, after the predominant philosophical school of the time. 
Graphic design, after Gutenberg saw a gradual evolution rather than any significant change, in the late 19th century when, especially in the United Kingdom, an effort was made to create a firm division between the fine and the applied arts. 
From 1891 to 1896 William Morris’ Kelmscott Press published some of the most significant of the graphic design products of the Arts and Crafts movement, and made a very lucrative business of creating books of great stylistic refinement and selling them to the wealthy for a premium. Morris proved that a market existed for works of graphic design and helped pioneer the separation of design from production and from fine art. The work of the Kelmscott Press is characterized by its decadence and by its obsession with historical styles. This historicism was, however, historically important as it amounted to the first significant reaction to the stale state of nineteenth-century graphic design. Morris’ work, along with the rest of the Private Press movement, directly influenced Art Nouveau and is indirectly responsible for developments in early twentieth century graphic design in general. 
Piet Mondrian, born in 1872, is often called the father of graphic design. Although he was a fine artist (not a graphic designer) his use of grids inspired the basic structure of the modern advertising layout known also as the grid system, used commonly today by graphic designers. 
The term Graphic Design was first coined by U.S. book designer and type designer William Addison Dwiggins in the early 20th C. 
20th century 
Famous SS Normandie poster by Adolphe Muron Cassandre.Modern Design of the early 20th century, much like the fine art of the same period, was a reaction against the decadence of typography and design of the late 19th century. The hallmark of early modern typography is the sans-serif typeface. Early Modern (not to be confused with the other modern era of the 18th and 19th centuries) typographers such as Edward Johnston and Eric Gill after him were inspired by vernacular and industrial typography of the latter nineteenth century. The signage in the London Underground is a classic of this era and used a font designed by Edward Johnston in 1916. 
Jan Tschichold codified the principles of modern typography in his 1928 book, New Typography. He later repudiated the philosophy he espoused in this book as being fascistic, but it remained very influential. Tschichold, Bauhaus typographers such as Herbert Bayer and Laszlo Moholy-Nagy, and El Lissitzky are the fathers of graphic design as we know it today. They pioneered production techniques and stylistic devices used throughout the twentieth century. Although the computer has altered production forever, the experimental approach to design they pioneered has become more relevant than ever. 
The following years saw graphic design in the modern style gain widespread acceptance and application. A booming post-World War II American economy established a greater need for graphic design, mainly advertising and packaging. The emigration of the German Bauhaus school of design to Chicago in 1937 brought a “mass-produced” minimalism to America; sparking a wild fire of postmodern architecture and design. Notable names in mid-century modern design include Adrian Frutiger, designer of the typefaces Univers and Frutiger; Paul Rand, who, from the late 1930’s until his death in 1996, took the principles of the Bauhaus and applied them to popular advertising and logo design, helping to create a uniquely American approach to European minimalism while becoming one of the principal pioneers of the subset of graphic design known as corporate identity; and Josef Müller-Brockmann, who designed posters in a severe yet accessible manner typical of the 1950s and 1960s. 
The reaction to the increasing severity of graphic design was slow but inexorable. The origins of post-modern typography can be traced back as far as the humanist movement of the 1950s. Notable among this group is Hermann Zapf who designed two typefaces that remain ubiquitous Palatino (1948) and Optima (1952). By blurring the line between serif and sans-serif typefaces and re-introducing organic lines into typography these designs did more to ratify modernism than they did to rebel. 
An important point was reached in graphic design with the publishing of the First things first 1964 Manifesto which was a call to a more radical form of graphic design and criticized the ideas of value-free design. This was massively influential on a generation of new graphic designers and contributed to the founding of publications such as Emigre magazine. 
I Love New York campaign by Milton Glaser.Another notable designer of the latter 20th century is Milton Glaser who designed the unmistakable I Love NY ad campaign (1973), and a famous Bob Dylan poster (1968). Glaser took stylistic hints from popular culture from the 1960s and 70s. 
Advances in the early 20th century were largely inspired by technological advances in printing and also in photography. In the last decade of the same century, technology played a similar role, but this time it was the computer, and at first it was largely a step backwards. Zuzana Licko worked very early using computers for layout, in the days when computer memory was measured in kilobytes and typefaces were created using dots rather than lines. Together with her husband Rudy VanderLans they founded the pioneering Emigre magazine and the Emigre type foundry. They played with the extraordinary limitations of computers as something which, in itself, could provide creative freedom. Emigre magazine became the bible for digital design as the technology rapidly advanced to the point where the advantages outweighed the disadvantages. 
David Carson is, in a sense, the culmination of the movement against the restrictiveness of modern design—some of his designs for Raygun magazine are intentionally illegible, featuring typography designed to be visual rather than literary experiences. 
Soviet Constructivism 
Mainly in the 1920’s, in Soviet Russia, Soviet Constructivism applied ‘intellectual production’ in different spheres of production. The movement saw individualistic art as useless in revolutionary Russia and thus moved towards creating objects for utilitary purposes. They designed buildings, theater sets, posters, fabrics, clothing, furniture, logos, menus etc.

Vibhu Mallick
http://www.articlesbase.com/web-design-articles/what-is-the-graphic-design-history-698463.html


Graphic Design Career Tips : History of Graphic Design

Graphic design dates back to newspaper design, which was mainly created through a Linotype machine, but the Macintosh computer in 1984 revolutionized the world of graphic design. Discover the origins of graphic design with information from the creative director of a design firm in this free video on graphic design.

Expert: William Fridrich
Contact: www.fridrichphotography.com
Bio: In addition to being creative director of Wm. Fridrich Design, William Fridrich has 35 years of experience as a commercial photographer and an extensive portfolio of personal work.
Filmmaker: Albert Hedgepeth

Duration : 0:3:30

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Graphic Design

www.bartonccc.edu

The Computer Graphics Program at Barton will empower you, no matter your age, to learn skills for creative of publications, illustrations, video presentations, and other forms of visual communications.

Barton students are prepared for rising employment opportunities. Even for learners not pursuing graphic careers, many find computer graphics offers exciting opportunities for creativity in a relatively new art form.

Computer labs at Barton are equipped with the modern equipment and current technology required to handle graphics development such as publication layout, web authoring and the exploration of video and animation concepts.

With many of the opportunities for graphic designers demonstrating growth, the occupational outlook appears very bright. The graphic design art form is an integral part of a contemporary society. The graphics program at Barton can provide you a vision of the many avenues to express personal creativity and excel in the workforce.

For more information, contact:
Dana Allison
Instructor & Coordinator
allisond@bartonccc.edu
(620) 786-1141
or
Jane Howard
Executive Director of Business,
Technology & Community Education
howardj@bartonccc.edu
(620) 792-9208

Duration : 0:1:2

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Top 10 Graphic Design Programs (Free / Open Source)

Here are 10 useful graphic design programs that are free to use. To download them, just go to Google and search “gimp download” for example. I hope you enjoy this video. More to come.

Duration : 0:5:34

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What are the chances of being successful at Graphic Design?

I really want to major in Graphic Design, but I keep hearing how hard it is to find a job with all the competition there is. I’m going to take AP Design and Commercial Art in school this year. I’m not so great with computers, but I’ve been practicing with a tablet and photoshop and improving. Should I continue to pursue graphic design, or go for a more stable major?

Don’t listen to people. Go with your hunch. Anything can be difficult or easy in this life. That’s not the point. Anything that is done with the heart goes forward. Competition is a weak way to judge anything. I personally ignore it. Do things based on your internal world, not the external world. People will have all sorts of advices and opinions. It doesn’t matter. Go with what you deep inside feel like doing. And if that doesn’t work, so what? Change it. At least you tried (I doubted it won’t work, following your heart it’s always better).


Interview with Intellect’s Graphic Designer Gabriel Solomons

An interview with Gabriel Solomons discussing graphic design, Intellect and Publishing

Duration : 0:5:24

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How is good at Graphic Design that can design something for me?

So, my town is holding a giant photo scavengar hunt for all the university aged people in our town, organized by us students. I am in charge or making the t shirt designs, and i have an idea but i dont know how to do it. If someone who is really good at graphic design and photoshop could please help me out that would be awesome!

It depends how you want to make the shirts. You can draw the images and scan them then create a digital file for which you can use to print. You could also create them digitally and have them printed on to the shirts by a printing service.

An alternative would be to draw the image at the exact size you need, in black only on white paper and have it screen printed on to the shirts. If you haven’t done this before it would be advisable to seek help from a local printers who would be able to advise you on this. You basically transpose a drawing on to a mesh which is then flooded with paint and screened on to a shirt, this is cheap and cheerful and you can create a large quantity in a short time period.

For examples of screen-printing see my website http://www.onesidezero.co.uk/shop.html, the monster playing the tuba was created with this process.

Good luck, if you need more help get in touch! :-)


Graphic Design Reel

Print and web design reel for Glenn Gutierrez.

Duration : 0:3:14

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What to bring to a graphic design meeting with a client?

I’ve done a lot of graphic design work over the past few years but I primarily deal with my clients either over the phone or through the web (email). I have a client that wants to meet in person in NYC to sit down and discuss a few things about working together. Currently, we spoke about designing 2-4 flyers per week.

What should I bring to the meeting? This is my first in-person graphic design meeting.

Beyond the obvious things like a few samples of your work or business cards, bring questions about the project and a legal pad to write down what they say (typing on a laptop might be too distracting and off-putting). Also, prepare to discuss your process such as providing a contract to the client before you start, the number of concepts and rounds you provide, intellectual property rights (to who do these files belong to in the end) if applicable, etc. You may also want to discuss a retainer fee if the client wants flyer’s designed every week.


Graphic Design Career Tips : Best Graphic Design Tools

The best graphic design tools include simple art supplies, as well as thousands of dollars worth of fast computers, editing software and high-quality paper. Gather the best tools for the job with information from the creative director of a design firm in this free video on graphic design.

Expert: William Fridrich
Contact: www.fridrichphotography.com
Bio: In addition to being creative director of Wm. Fridrich Design, William Fridrich has 35 years of experience as a commercial photographer and an extensive portfolio of personal work.
Filmmaker: Albert Hedgepeth

Duration : 0:2:12

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